INSURANCE SECTOR

Challenge

Due to the location of the Lancaster offices and the proximity of their competitors, Lancaster Insurance often struggled with talent acquisition and securing suitable candidates. They recognised that to attract the right talent they needed assistance from an external recruitment partner who had vast market knowledge and the tools, capacity and proven expertise in securing talent to help them overcome their recruitment challenges.

Solution

The Vermelo Talent Acquisition team offered a modernised solution to the Lancaster recruitment problem, including:

• Ensuring they were exploring social media for where their target groups would look, such as Facebook and Instagram

• Through comprehensive Talent Analytic Reports Vermelo RPO was able to help identify if they were offering competitive salaries

• Reviewing and streamlining the interviewing process to allow further flexibility for candidates and hiring managers

• Promoting Lancaster jobs at local job fairs and getting involved with local school career development programmes targeting school leavers and those looking to pursue an apprenticeship scheme

• Looking for alternative locations where there is a higher candidate density and building up a talent pool at these locations

Outcome

As a result of the partnership with Vermelo, Lancaster has benefited from a more efficient, and robust recruitment process that has led to hitting key recruitment headcount targets.

The candidate pool has benefited from the successful implementation of a referral scheme with a local school, which gives Lancaster the ability to offer school leavers with a realistic and exciting career path.

By building a talent pool in a different location Vermelo can quickly fill roles when there is a fresh new intake required.

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